Digital Design Week
Brand Identity & Creative Direction | 2026
Digital Design Week is a digital exhibition dedicated to product design, conceived as a meeting point for designers, studios, and an international audience. Projects are exhibited as native 3D files, and the identity is built from the same primitive that builds them, the triangle, the base unit of every 3D mesh.
The Goal
The identity is designed to make users participants rather than spectators, surfacing the human layer of the discipline and generating the connections the exhibition exists to create.
The Campaign
The campaign is structured in two phases. The first is typographic and direct, written to communicate the premise without translation and to position the first edition with clarity. The second introduces the silhouettes of the category archetypes as protagonists, each object rendered as a recognizable form and paired with its observation axis, turning the campaign itself into a preview of what the exhibition holds.
The System
The system is generative and category-driven, organized around five categories with five chromatic families and zoning rules that govern position on the logo and behavior of the typography. The mark of each edition is composed from the projects actually submitted that year, functioning as a literal record of the community it represents and changing shape with every new edition. Photography sits in a realistic, current register, calibrated to read as contemporary product culture rather than archive, and gives the human presence of the designers the same weight as the objects on display.
The Platform
The platform is built as the actual exhibition space. Every 3D project is fully explorable in detail, paired with category, description, and direct contact with the designer. A dedicated landing introduces the initiative and hosts the generative identity, which counts the submitted projects day by day across both the application window and the exhibition week, so the mark grows in real time with the community building it.