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LC23 — Summer School

Strategy & Visual design | 2024

In a world where tradition is often seen as fixed, LC23 Summer School embraces Apulia's raw, authentic essence, transforming it into a playground for innovation. Young creatives from multiple generations come together to rebel positively — not by rejecting the past, but by reinterpreting it.

LC23 Summer School — insight visual

The essence

LC23 Summer School encourages individuals to rewrite and transform traditions rather than view them as fixed. This approach invites participants to understand the cultural value of their heritage and engage with it through reinterpretation. By leveraging a wealth of knowledge and secrets inherent in Apulian culture, local mentors guide participants in immersing themselves in their traditions, fostering a dynamic connection between the past and the future.

LC23 — payoff and logo

The images used for the campaign and the project have been digitally manipulated using AI technology. The original photos are from Pietro Percoco and Martin Parr.

LC23 — campaign visual 1
LC23 — detailed campaign mockup
LC23 — campaign visual
LC23 — campaign visual
LC23 — campaign flyer design
LC23 — campaign t-shirt design
LC23 — campaign t-shirt design
LC23 — t-shirt label design